Development of students creativity as an acute methodological problem

Abstract

The article deals with the problem of developing
the creative component in the activity of students of technological
and economic faculties majoring in advertising. The
urgency of developing creative abilities and creativity, their
significance and correlation with the requirements of modern
life, science and technology has been substantiated. Pedagogical
and methodological conclusions have been made on
the analysis of several works on the issue of the research.
The authors scheme of interaction between the elements of
creative component has been elaborated.