Analysis of factors influencing the applicants' choice of a university (on the example of Omsk region)

Relevance. Youth migration is one of the most urgent problems of Omsk region, the main flow of which is the most promising graduates of secondary schools who prefer to enter prestigious uni­versities in other regions of the country. The article is devoted to the study of the factors that guide applicants when choosing universities.

The purpose of the article is to identify and analyze the factors that have the most significant impact on the choice of universities for admission by applicants of Omsk region, as well as to develop recommendations for universities aimed at attracting the most successful graduates of secondary schools who have passed the Unified State Exam. In addition, the results of the study can be used in the formation of an effective youth policy of Omsk region.

Research methods. In the course of the study, theoretical methods were used - analysis of sources on the subject of the project and mathematical and statistical processing of experimental data, as well as empirical methods - conducting a sociological survey.

Scientific novelty and/or theoretical and/or practical significance. The main factors that future stu­dents take into account when choosing a university for further education are identified. Based on the results of the study, recommendations were formulated for the formation of content for university websites in order to most effectively attract applicants who received high scores in the USE.

Results. In the course of the study, the most significant factors that guide applicants when choosing a university were identified: the availability of budget places, the location of the university, the pos­sibility of obtaining a well-paid profession that is in demand on the labor market, the prestige of the university and the guarantee of employment.

Conclusions. The most important activity of universities in Omsk is to increase their own prestige and more active positioning in the market of educational services, in particular, the presentation on the official websites of the comprehensive information about the professional achievements of students and graduates in special sections. Systematic work in this direction will help reduce the level of educational migration by attracting the most promising applicants to study at universities in the capital of Omsk region.

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