LANGUAGE TEACHER AS AN EXPERT IN THE FIELD OF STUDENTS’ PROFESSIONAL ACTIVITIES (AT THE FACULTY OF DESIGN AND ADVERTISING)

Abstract

This paper is devoted to defining the role and functions of a foreign language teacher in the educational creative process at the Faculty of Design and Advertising under the systemic change in education. The author studies the specifics of developing future designers and advertisers’ learning activities through forming a creative environment. Such environment is considered to be an integral part of teaching students of creative professions, especially if the modification and extension of a teacher’s functions is taken into consideration. The author comes to the conclusion that in the process of professionally oriented foreign language teaching the teacher acts as a quasi-expert in the domain of students’ professional activity. The development of interdisciplinary links creates conditions for forming and developing professional competencies of both students and teachers.